Superior Fires; Bringing a touch of class to the home

With a state-of-the-art showroom in Christchurch, near Bournemouth, Dorset, Superior Fires has received glowing feedback from their customers

Over the years the showroom has grown to become one of the best fireplace showrooms in the UK. With over 10 beautifully created rooms they are able to demonstrate the most popular high efficiency gas fires, electric fires and fireplaces working live. We sat down with James Cooper to find out how they created the ideal shopping experience for their customers.

“Driven by obsession, we have endeavoured to seamlessly integrate our products into the living space.”

ABOVE: New Forest 1600  Deluxe

What makes Superior Fires stand out from your competitors?
The knowledge and experience we offer our customers, which comes from a background of manufacturing these appliances, is something that you may not get in an ordinary fireplace showroom. With a range of fires and fireplaces available at every price point and style, we offer advice and suggestions to ensure we find the right product to suit your home. Buying from Superior Fires couldn’t be more simple plus you also benefit from three years warranty, Gas Safe approved installers, lowest prices direct from the manufacturer, over 30 years’ experience and of course free parking.

ABOVE: Svelvik White Gas Stove

How has Superior Fires developed over the years?
We have made many changes to our showroom over the years adapting it as times and style have changed, allowing us to feature new products that are released. With the market moving away from gas and solid fuel fires and moving more towards electric fires we have introduced a range of high-end electric fires with a realistic flame effect to accommodate customer’s requirements.

ABOVE: New Forest 870 Deluxe

What is currently your best selling product at Superior Fires? Why is this product so popular?
The British Fires range are without a doubt the best-selling fires at the moment, in particular the New Forest 1600. The Deluxe Log upgrade has also been an extremely popular choice with customers; looking so realistic you would not believe that it’s electric.  Electric fires solve a problem for many homeowners in the UK – not having a chimney, flue or access to a gas supply shouldn’t stop you from have a stunning fire or fireplace effect in your home.

ABOVE: (Left) New Forest 1200 & (Right) Bramshaw LED Electric Stove

What makes Superior Fires so special?
Our team is genuinely committed to finding the perfect fire for each customer. We will take the time to make sure that they are buying the right fire for them and their home and get a real understanding about what will be a suitable fit for them.

We have seen such a drastic change to your showroom already this year. Have you any further plans to develop?
With trends and interior styles constantly changing it is important to keep up with these and reflect that through our showroom displays. People like to visit our showroom so they can walk through the displays to get a feel for how the fireplaces look and the ambience they create, this helps to envisage them in the setting of their own home.

ABOVE: Finsbury Full Depth Radiant Gas Fire

Are there any products / services lined up for this year or in the future that you are excited about?
We are always looking at developing new products and sourcing manufacturer’s latest models to make these available to purchase from the showroom. We have some exciting new releases in line for this year, which we can’t wait to shout about!

At Superior Fires, we are dedicated to finding the right fire for you. Please come and see us Monday-Friday 8am-5pm or Saturday by appointment and let a member of our team take you around our new and improved showroom.

ABOVE: Pasadena LED

“I purchased a gas fire from them. The fire is excellent and the service I had from them was also very good. The staff I spoke with were always helpful nothing too much bother.”

T. 01202 588632
A. 10 Avon Trading Park, Reid Street, Christchurch, Dorset, BH23 2BT

Follow us on Instagram @superiorfiresshowroom_

Visit to see the New Forest Electric Fire working

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